Digipak mock ups

These are the mock ups for my digipak, I have decided on having six panels like most other digipaks have, and I have drawn out a draft of what I would like to have on my cover and the others. I have also made a lyrics booklet to help show the different items in my digipak.

Digipak+Print concept

For my digipak I intend to have a theme of escape, based on the lyrics 'I’ve been living in a movie, so make believe, Tired of this script, I was losing me'.
This gave me the idea of Katie and Lisa escaping to a different world, which is all natural. To show this I have decided to have photos of Katie and Lisa pulling curtains back to reveille either nature scenes or different sections of the digipack; like it will show the lyrics booklet and a poster. I think this concept will work really well and it coheres with my print advert and our music video. To help keep these themes together I am going to keep a realistic colour scheme of greens, blues and pinks.

Colour scheme ideas

    I want to include different shades of Green in my digipak and print advert, as this will represent the natural side of our music video.
I think having a pale plain background will work best for the covers,  and then I can include some blues and pinks in the inside. Those colours will represent the stage/performance side of the music video.

Music video rough cut

Music video Test shots

digipak analysis 2

Digipak analysis

Digipak

A digipak is used to case a special edition album. This is usually 6 panels but it can sometimes only have 4, it is styled to have a correlation between a music video/style of the music. Usually a digipak will contain other features that most CD's wouldn't contain; like a lyrics booklet, or a poster. Artists create Digipaks to keep their work original, making something unique for their audience.


      

Editing Schedule

We created this schedule once filming was over, and I think this helped us stay organised and on top of the editing; as we were finished by the christmas holiday deadline.

Editing Update

Our editing is going well and we have started to include different effects, like split screens and time lapses, though we are not finished yet our video editing skills have improved and we are getting to grips with the editing software. We hope to have all clips filmed today and put together in a rough cut so that we can then get some feed back on it, so we can improve it further.

Filming Update

These were taken yesterday when we were re-filming some sections of our music video. We chose to do this as the previous clips were not as good as they could have been, so they were detracting from our video. We are nearly finished with filming the extra clips, so we can integrate them in to our video and have a finished draft.

Time Management Update

We have started editing our music video now, though we have realised that a few clips aren't as good as they could be, so we have decided to re-film and update them. So far our music video is a rough copy and we are still working out particular clips and the best way to integrate them.
At the end of this week we hope to have a final draft of our video, that we can get some feedback on and then edit appropriately.

Filming update

These were taken when we started filming in the woods. We got most of the filming for this section complete, but we will have to come back on Wednesday to finish that off. After that also on Wednesday we have booked a stage at the assembly rooms, so we can have a more professional approach for our performance section of our video.

Risk assessment

Potential Danger	Potential Outcomes	Actions to avoid potential outcomes	Further Comments
Falling off the stage.	Twisted ankle.	Be visual while doing any foot movement on stage.	We will walk through where we will be on the stage so we will know the proximity of where we are in relation to the edge of the stage.
Tripping over a lighting cable.	Hitting your head/spraining your wrist.	Make sure to move the wires out of the way (when possible).
Performers, falling into each other.	Injuring themselves.	Make sure there’s spacing from each other.
Costume faults.	Falling over	Checking that costumes are appropriate, and are not torn/loose.
Falling over.	Twisted ankle/ hurt wrist	Search outside area for roots/stones/mud	Including all weather types
Public place.	Lots of people around, could disturb filming	Be patient with them and continue filming when appropriate
Bad weather.	Ice/hail/rain could cause more risks	Film when weather is more appropriate.

Permission

Performers

Lisa
In our group we decided to cast Lisa in the video, as she is more a stereotypical fan of the pop genre; following mainstream styles etc. This makes her more appealing to our target audience. She also follows the generic look associated with more feminine artists. This creates a good contrast with our other performer (Katie's) look.

Katie

We've chosen Katie because in our research we could see that her style coheres with the artists we've been looking at, which would appeal to our target audience. Also she has a good star image we want to create for the more casual female performer.

For our music video, we had an idea to have two artists which contrast each other, that's why they will appear differently to the audience. Katie and Lisa's looks will differ which means we can portray two different star images, appealing to a wider audience.

Costumes and props

Costume + props from Lisa Adams

For our costumes and props we are going to have one of our performers looking more 'girly' and the other more casual, this will make a contrast that can appeal to all of our target audience. with this we also have a checklist of who can bring props and costumes in for filming. All these costumes and props have been chosen to help amplify our song like what is said in Goodwin's theory, this will make it more relateable to the audience so it draws them in.

Time management

Complete

• Pitch
• Target Audience
• Story arch + 5 sections
• locations
• colour + lighting

Nearly complete

• Storyboards
• shot list 
• Costumes + Props

What needs to be done

• Audience feedback to pitch
• test shots

Lighting and Colour

Lighting and colour from callumpugh

These are the colour palettes we intend to use in our music video. Keeping it very natural and using neutral tones, though this may be a bit difficult to do as we are relying on the weather a lot, so we can't guarantee a perfect outcome.

Music Video of the week

I have chosen to look at Blink 182, The Rock Show. 
I really like this video as it challenges the stereotype of today's Alternative/Rock videos, as they've documented themselves giving money to people; who need it. It is a performance based video, but its also pretty disjunctive, as it has no clear narrative in relation to its lyrics.

Pitch feedback

Why do you think our idea would work?

1.  I think this would work well as it seems well organised and you have a lot of good ideas for brand identity and styles for the video.
2. This would be a good idea as pop has a big following so you have a guaranteed audience.

Is the brand identity coherent?

1. I think it is, and the colours match the nature style well.
2. If the performers fit in to the scheme then it should look good.
3. I think you'll need some kind of performance part as it might get a bit boring if its all outside.

What genre does the music video appear to fit into?

1. It sounds like pop, but looks a little like country.
2. Pop if you don't watch the video with it, as the video isn't like generic pop videos with lots of dancers and bright colours.
3. Looks and sounds like a sub genre of pop, not quite mainstream.

Are there any other creative influences that we would consider? 

1. Maybe look at people like Ellie Goulding, as shes a pop artist who sometimes does more niche songs.
2. I'm not sure, I think it looks fine as you've planned it.
3. Have a look at mainstream artists Little Mix, and Nicki Minaj, for ideas on the performance section.

To what extent does this pitch idea intrigue you?

1.  I think it looks promising and could turn out really well.
2.  I'd like to see the video once its done, as it looks good on paper.

How could we improve the ideas in the pitch?

1. Have a bit more detail in what your performers will be doing/dressing/etc.
2. Maybe including a few mainstream ideas as it could add to the video in a good way.
3. As a first draft this looks good, you just need to refine and clarify your ideas more.

Pitch

Locations

Locations from amber360

story board/animatic

Lisa created this storyboard/animatic. I this helped with our planning and organisation as it allowed us to see which sections of the video would take the longest, and which need to be changed/improved.

Sections/story arch

Andrew Goodwin's Theory Applied

https://www.youtube.com/watch?v=QcIy9NiNbmo Bad blood, music video

Andrew goodwin's theory from amber360

Audience profile

Ideas from lyrics

creativity

Creativity can be shown with expression, and a persons subjective interpretation and how they present this through different ideas/hobbies. it can also come from just having the freedom to do new things. 
To try and be more creative you could try/do new things, or experience more. as well as try to gather more inspiration from their life.
Creativity isn't necessarily something your born with, but it is more your personal experience with things, influencing how creative you are. everyone is born with a type of creativity but they then apply it to their hobbies/work.
it helps to be creative whilst making products as you can have many ideas about how to do things. but it can also hinder you as too much creativity can lack structure.

Sir Ken Robinson believes that creativity depends on whether we are wrong, if we make mistakes. as that allows us to be creative with how we get a solution. But in education you aren't allowed to make mistakes, as that makes you a failure; so its forcing creativity out of their students. 
He also thinks that creativity is diverse, as it can be visual, movement, and sound. this means that it is creative to have any original idea that has a value to you.

I think some of what he says is true, as in school we were told not to make mistakes, and to only do particular things in art or music. But I don't believe its as extreme as he says it is, and that everyone can and will react differently to it.

Andrew Goodwin’s theory

Andrew Goodwin’s theatrical frame work is that a music video/clip that responds to the lyrics/music played.

Andrew Goodwin classifies five key features of music videos which are;

·         The star image

·         Performance and/or narrative

·         Visuals relating to the song

·         Synaesthesia, seeing the sound

·         Technical aspects of the music video

Synaesthesia, seeing the sound

1.    Look at the music itself, and take into account the structure of the song.

2.    The voice of the song. The artist’s voice is extremely unique and can form identification or trademarks that work well with the star image.

3.    The artist’s mode of address. Songs can be seen as stories and the artist the storyteller, making the music video a two communication device – them telling us a story and we listening.

Narrative & Performance

Songs sometimes fail to give us the complete narrative.

We only tend to get an idea of the meaning of the song and then tend to make up what is being told – A negotiated view of a text.

Goodwin explains that music videos should ignore common narrative. It is important in their role of advertising.

Narrative and performance work hand in hand its make it easier for the audience to watch over and over without losing interest.

The artist acting in the video helps to increase the legitimacy, however the lip sync and other mimed actions remains the heart of music videos. The audience needs to believe this is real.

Star Image

The star image is another vital aspect of music videos. Meta narrative which is a big story that describes the development of the star over time, it has an important part to play in the music video production process.

1.    Illustrate –video used a set of images to illustrate the meaning of the lyrics.

2.    Amplify –the visuals add to the lyrics.

3.    Disjuncture –the meaning of the song is ignored.

Technical Aspects

Technical aspects hold the music video together through use of camera work, movement, angle, mise-en-scene, editing, sound and special effects.

·         Speed, camera movement, editing, cutting and post production are all forms of use of camera.

·         Lighting and colour help set moods and emphasise key movements of the song for dramatic effect.

·         Mise-en-scene, the setting of music videos is vital; it needs to look authentic to attain professionalism.

·         Beats, music videos use cuts to go with the beat or rhythm making the video more entertaining.

Moodboard

Music video genre analysis

Little Mix, Wings music video https://www.youtube.com/watch?v=cOQDsmEqVt8
Ellie Goulding, Outside music video https://www.youtube.com/watch?v=J9NQFACZYEU
Taylor Swift, Shake It Off music video https://www.youtube.com/watch?v=nfWlot6h_JM

3 video analysis from amber360

Production company, song+artist

I'm working with Lisa, Callum, and Katie. we have created a production company called Phonic Records.

The song we have chosen is by unsigned artists, Megan and Liz, A Girls Life.

Promo package analysis

Land of Confusion- Disturbed

Function/purpose of music videos

action plan

week 1- introduction to coursework brief
week 2-4 research and planning
week 5- planning for production
week 6 -7 filming
week 8 - half term
week 9 -12 editing
Week 13 - ancillary tasks research and planning
week 14 -15 ancillary tasks production

week 16- xmas holiday

week 17 - evaluation