In our group we decided to cast Lisa in the video, as she is more a stereotypical fan of the pop genre; following mainstream styles etc. This makes her more appealing to our target audience. She also follows the generic look associated with more feminine artists. This creates a good contrast with our other performer (Katie's) look.
We've chosen Katie because in our research we could see that her style coheres with the artists we've been looking at, which would appeal to our target audience. Also she has a good star image we want to create for the more casual female performer.
For our music video, we had an idea to have two artists which contrast each other, that's why they will appear differently to the audience. Katie and Lisa's looks will differ which means we can portray two different star images, appealing to a wider audience.
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