Thursday, 8 October 2015
Wednesday, 7 October 2015
Tuesday, 6 October 2015
creativity
Creativity can be shown with expression, and a persons subjective interpretation and how they present this through different ideas/hobbies. it can also come from just having the freedom to do new things.
To try and be more creative you could try/do new things, or experience more. as well as try to gather more inspiration from their life.
Creativity isn't necessarily something your born with, but it is more your personal experience with things, influencing how creative you are. everyone is born with a type of creativity but they then apply it to their hobbies/work.
it helps to be creative whilst making products as you can have many ideas about how to do things. but it can also hinder you as too much creativity can lack structure.
Sir Ken Robinson believes that creativity depends on whether we are wrong, if we make mistakes. as that allows us to be creative with how we get a solution. But in education you aren't allowed to make mistakes, as that makes you a failure; so its forcing creativity out of their students.
He also thinks that creativity is diverse, as it can be visual, movement, and sound. this means that it is creative to have any original idea that has a value to you.
I think some of what he says is true, as in school we were told not to make mistakes, and to only do particular things in art or music. But I don't believe its as extreme as he says it is, and that everyone can and will react differently to it.
To try and be more creative you could try/do new things, or experience more. as well as try to gather more inspiration from their life.
Creativity isn't necessarily something your born with, but it is more your personal experience with things, influencing how creative you are. everyone is born with a type of creativity but they then apply it to their hobbies/work.
it helps to be creative whilst making products as you can have many ideas about how to do things. but it can also hinder you as too much creativity can lack structure.
Sir Ken Robinson believes that creativity depends on whether we are wrong, if we make mistakes. as that allows us to be creative with how we get a solution. But in education you aren't allowed to make mistakes, as that makes you a failure; so its forcing creativity out of their students.
He also thinks that creativity is diverse, as it can be visual, movement, and sound. this means that it is creative to have any original idea that has a value to you.
I think some of what he says is true, as in school we were told not to make mistakes, and to only do particular things in art or music. But I don't believe its as extreme as he says it is, and that everyone can and will react differently to it.
Friday, 2 October 2015
Andrew Goodwin’s theory
Andrew Goodwin’s theatrical
frame work is that a music video/clip that responds to the lyrics/music played.
Andrew Goodwin classifies
five key features of music videos which are;
·
The star image
·
Performance and/or
narrative
·
Visuals relating to
the song
·
Synaesthesia, seeing
the sound
·
Technical aspects of
the music video
Synaesthesia, seeing the
sound
1. Look at the music itself, and take into account the
structure of the song.
2. The voice of the song. The artist’s voice is extremely
unique and can form identification or trademarks that work well with the star
image.
3. The artist’s mode of address. Songs can be seen as
stories and the artist the storyteller, making the music video a two
communication device – them telling us a story and we listening.
Narrative & Performance
Songs sometimes fail to give
us the complete narrative.
We only tend to get an idea of
the meaning of the song and then tend to make up what is being told – A
negotiated view of a text.
Goodwin explains that music
videos should ignore common narrative. It is important in their role of
advertising.
Narrative and performance
work hand in hand its make it easier for the audience to watch over and over
without losing interest.
The artist acting in the
video helps to increase the legitimacy, however the lip sync and other mimed
actions remains the heart of music videos. The audience needs to believe this
is real.
Star Image
The star image is another
vital aspect of music videos. Meta
narrative which is a big story that describes the development of the star over
time, it has an important part to play in the music video production process.
1. Illustrate –video used a set of images to illustrate the
meaning of the lyrics.
2. Amplify –the visuals add to the lyrics.
3. Disjuncture –the meaning of the song is ignored.
Technical Aspects
Technical aspects hold the
music video together through use of camera work, movement, angle,
mise-en-scene, editing, sound and special effects.
·
Speed, camera movement,
editing, cutting and post production are all forms of use of camera.
·
Lighting and colour
help set moods and emphasise key movements of the song for dramatic effect.
·
Mise-en-scene, the
setting of music videos is vital; it needs to look authentic to attain
professionalism.
·
Beats, music videos
use cuts to go with the beat or rhythm making the video more entertaining.
Thursday, 1 October 2015
Music video genre analysis
Little Mix, Wings music video https://www.youtube.com/watch?v=cOQDsmEqVt8
Ellie Goulding, Outside music video https://www.youtube.com/watch?v=J9NQFACZYEU
Taylor Swift, Shake It Off music video https://www.youtube.com/watch?v=nfWlot6h_JM
3 video analysis from amber360
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